Whether for people or brands, every meaningful transition begins in the same place: reconnecting with what matters most.
For People.
When life is asking something new of you.
Sometimes you feel that something is shifting. The old way no longer fits, but the next step is not clear yet.
Sometimes you need space to slow down, listen, and reconnect with yourself. Sometimes you need a conversation, a new perspective, or the inspiration that comes from meeting others.
New Waters creates spaces for these moments.
Spaces to pause, reflect, ask questions, and explore what matters — through 1:1 coaching, personal writing practices, and gatherings that bring inspiring people together.
Every person arrives with a different story, a different pace, and different needs. The intention is not to become someone new, but to reconnect with what is already there — your values, your strengths, and your own direction.
I create spaces where people can slow down, hear themselves again, and move forward with clarity.
Sonja, systemic coach and founder of new waters
Through coaching, reflection, conversations, and meaningful encounters, New Waters invites you to slow down, hear yourself again, and discover what wants to emerge next.
Because clarity does not always come from finding more answers. Sometimes it comes from creating enough space to listen.
1:1 Sessions
A space to think, feel, reflect, and find clarity.
For people navigating personal or professional transitions, identity questions, career decisions, or moments where life feels like it is asking for something new. Together, we create space to explore what is happening, understand your patterns, and discover what feels aligned moving forward. This can mean gaining clarity around a decision, navigating change, reconnecting with your values, or simply creating space to hear yourself again.
There is no fixed process or expectation to have answers. Each session is shaped around your needs, your pace, and what feels most important in the moment.
Drawing from systemic coaching, body-based practices, and intuitive guidance, I offer a space for reflection, honest conversation, and new perspectives.
Whether you are looking for support around a specific situation or a longer-term companion through a transition, our work evolves with you.
Practical Information
- Sessions: 50 minutes
- Format: Online or in person in Marseille
- Languages: English and German
- Frequency: On demand or as an ongoing journey
- Investment: €60 per session
If finances are currently a barrier, please don’t hesitate to reach out. We can find a solution together.
For Expats
Having experienced the transition of moving abroad myself, I know how valuable it can be to have a space where you feel understood while building a life somewhere new.
Moving countries can bring excitement, possibility, and also uncertainty — questions around belonging, identity, and where you feel at home.
These sessions offer a space to explore those transitions, reconnect with yourself, and find grounding while navigating change.
Co-Creation
Because we remember ourselves in connection with others.
New Waters gatherings bring together artists, founders, creatives, thinkers, and curious minds who want to exchange ideas, share perspectives, and create meaningful experiences together.
Through conversations, exhibitions, and collaborations, we create spaces where people can connect beyond roles and labels. Spaces where stories are shared, ideas meet, and meaningful experiences create genuine connection.
Created for curious minds – people who enjoy thoughtful conversations, seek inspiration, and want to reconnect with themselves through the perspectives and experiences of others. To remember who they are, explore what matters, and discover new ways of seeing the world.
Next gathering: Details coming soon.
For Organisations.
When your brand is asking for a new direction.
Sometimes growth doesn’t begin with a new strategy. It begins with taking a step back. Listening more carefully. Looking beneath the surface. Asking the questions that haven’t been asked yet.
Because brands, like people, go through transitions.
They outgrow old stories. They evolve. They search for a way of expressing who they have become. This is where I begin.
I start with understanding. Together, we explore the essence of your brand—its values, its culture, the people behind it, and the future it wants to create.
Drawing from brand strategy, creative strategy and leadership, I move between structure and intuition. Between analysis and conversation. Between asking the right questions and sensing what is waiting to be articulated.
From there, direction becomes clearer. Communication and design becomes more authentic. Decisions become easier because they are rooted in something real.
Whether we’re shaping your brand communication, creating a campaign, or facilitating conversations within your team, the goal remains the same: To create brands that feel as aligned on the inside as they are clear on the outside.
Communication Lead
Providing direction when communication needs clarity, ownership, and alignment.
- Brands and teams often reach moments where communication becomes more complex: a new chapter, a growing team, a repositioning, or a major launch.
- I step in to provide leadership, structure, and creative direction — taking ownership of communication projects and guiding teams from strategy to execution.
- Whether as an interim lead or long-term partner, I support organisations in aligning people, processes, and messages. This includes developing communication frameworks, leading collaborations, facilitating conversations, guiding teams, and ensuring every expression of the brand feels consistent and intentional.
- Bringing clarity to complexity. Connecting strategy, people, and communication.
Pricing based on scope, discussed in an initial call.
Creative Direction
Helping your brand express who it truly is.
- When a brand is clear about who it is, every decision becomes easier – from visuals and words to the experiences it creates.
- Together, we develop a creative direction that translates your identity into something people can see, feel, and remember.
- Whether through campaigns, launches, editorial concepts, content, or ongoing creative guidance, I help shape communication that feels thoughtful, aligned, and consistent across every touchpoint.
- My role is to connect strategy with creativity, bringing together vision, storytelling, and aesthetics into one coherent expression.
- Because creative direction isn’t only about making things look beautiful. It’s about making them feel true.
Pricing based on scope, discussed in an initial call.
Marseille Intelligence
Local perspective for brands seeking genuine cultural connection.
- Whether you’re planning a campaign, content production, brand activation, editorial shoot, or event, I help you connect with Marseille beyond the obvious.
- The city’s identity lives in its people, neighbourhoods, creative communities, contradictions, and everyday moments. Living and working here allows me to bridge local culture with international brand perspectives — bringing context, connections, and a deeper understanding of the place.
- From creative research and location scouting to local recommendations, cultural insight, production support, and creative collaborations, I help brands create work that feels authentic, relevant, and genuinely connected to the city.
- Whether you are looking for the right location, the right creative partners, or a deeper understanding of Marseille’s evolving identity, I help your ideas feel rooted rather than replicated.
- Because the most meaningful work begins by understanding the place, the people, and the stories that shape it.
Creative research | Location scouting | Local creative network | Production support | Cultural consulting
Pricing based on scope, discussed in an initial call.